Who We Are

 

A brand that promotes a fusion of original art with ethically sourced fabric. Designs are taken out of an atelier and tapestried into masterpieces.

Transitioning from art to fashion is a creative leap that our artist, Renu, took to make people believe in themselves and their dreams. Transforming abstract art into wearable designs is a wonderful way to merge an artistic vision with fashion. What motivated her is the vision and a thought that art must not be limited to eyes to appreciate, it must be felt by wearing it. By infusing abstract art into wearable designs, each scarf becomes a canvas for self-expression and individuality. Through the brand, the message of trusting one's instincts echoes, reminding us all of the power within to create wonders and embrace our uniqueness. As the brand continues to evolve, its mission remains steadfast: to inspire and uplift through the beauty of art and the empowerment of self-belief.

The accessory chosen was scarves which according to Renu, is the quintessential to any women in any season and at any given point of time in life.

Scarves are such a personal accessory, and our designs carry that message of self-belief with every wear. Our unique artwork inspired by music and inner energy gives a sense of confidence and self-expression.

Our approach of infusing the rhythm movement of music into each artwork creates a dynamic interplay of colors, which orchestrates seamlessly into scarf designs. Each scarf design carries a vibrant and dynamic essence. It is amazing to see how the melodies and harmonies of music inspire the visual symphony of the creations. It is incredible to see those elements come to life in wearable form. It evokes a powerful feeling of uniqueness in people.

Our scarves become more than just accessories; they become expressions of individuality and self-assurance for those who wear them. It's inspiring to hear from people that our designs can empower them to embrace their uniqueness.

Our Fabric

The brand uses merino wool and silk blended with merino wool, a fabric that has brilliant advantages of insulation and breathability.

Wool is porous and has the ability to absorb moisture allowing the skin to breathe and silk is the strongest natural fiber and its moisture absorption quality makes it cooler in summers and warmer in winters.

Using these two brilliant fabrics for our luxurious scarves makes them robust for generations, as a symbol of style and elegance.

In Renu' s own words  :

“My journey as an artist has been influenced by my life experiences with different people, cultures, cuisines, dresses and different landscapes. My experiences of living in many countries taught me that there are numerous ways to look at things and situations and that life can be viewed from various different lenses. I am a strong believer that art can impact various aspects of life. Fashion and style are one of them. I have tried to create a unique style that can change the perspective of looking at art and life, in general." 

         Our Artist is a member of Worldwide Women's Association

                      Click HERE to view her profile

 We welcome any suggestions/comments from our customers to improve our service and quality - here